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    Split-A-B-Testing-Calculator

    Calculating the effectiveness of ad copy and landing pages through A/B testing metrics. The sheet includes columns for impressions, clicks, click-through rates (CTR), conversions, and conversion rates for both control and experimental groups. Notable data points include Ad Copy A with a CTR of 5.00% and Landing Page B achieving a conversion rate of 27.51%. Users can easily determine statistical significance with Z-scores and P-values provided for each test. This tool is ideal for marketers looking to optimize their campaigns based on data-driven insights.

    by Anonymous
    8/17/2026
    0 views
    marketing
    digital marketing
    statistics
    data analysis
    This spreadsheet is hosted on Google Sheets. Open in Google Sheets to edit directly.

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