SaaSX Lead Gen Funnel Calculator

Lead generation funnel calculator designed for sales and marketing leaders in startups to model revenue outcomes based on marketing leads. It includes examples for calculating monthly new logo revenue targets, average contract values, and the number of marketing qualified leads (MQLs) needed. Key metrics such as closed won percentages and conversion rates are incorporated to help users plan their demand generation strategies effectively. The sheet provides a structured approach to understanding how many leads are necessary to achieve specific revenue goals.