Content Conversion Tracker
Tracks the status of content conversion efforts across various marketing channels. Key columns include Content Status, Funnel, Content Type, and URLs for both landing and conversion pages. The sheet provides insights into conversion tracking for different content types, such as ebooks and demos, with specific details on campaigns and conversion names. It helps marketers synchronize their conversion points and understand user journeys effectively.
Content article
The Content Conversion Tracker details various content types and their conversion statuses, covering a total of ten entries. The entries are categorized into three primary funnel stages: TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel), with a mix of content types including ebooks and demos.
Starting with the TOFU stage, there are two entries. The first is an ebook titled "Industry Report Whitepaper 01," which was added on January 1, 2019. This content is currently live and has been tracked across multiple platforms, including Google Analytics, Google Ads, LinkedIn, and Facebook, indicating a robust conversion strategy. The corresponding landing page can be found at http://www.examplesite.com/industry-report-whitepaper, and the conversion page is at http://www.examplesite.com/industry-report-whitepaper-thank-you. The second TOFU entry is "Getting Started Guide 01," also live and added on the same date. However, it appears there was a typographical error in the URL, listed as http://www.examplesite.com/gwtting-started-guide, which should be corrected for accurate tracking. This content has also been tracked across all major platforms, and the conversion page is at http://www.examplesite.com/gwtting-started-guide-thank you.
In the MOFU category, the "Case Study 01" is another ebook added on January 1, 2019. This entry is live and tracked via events rather than a direct URL, with its landing page at http://www.examplesite.com/case-study. The tracking status indicates that it has been successfully monitored across all platforms as well.
The BOFU entries include three demo products. "Product 1 Demo," added on the same date, is currently in progress and has not yet achieved conversion tracking across any platforms. Its landing page is located at http://www.examplesite.com/product01, with the conversion page at http://www.examplesite.com/product01-demo-thank-you. In contrast, "Product 2 Demo" is paused but has been tracked successfully on all platforms, with its landing page at http://www.examplesite.com/product02 and the conversion page at http://www.examplesite.com/product02-demo-thank-you. Finally, "Product 3 Demo" has completed its tracking and is live, with successful conversions recorded across all platforms. Its landing page is at http://www.examplesite.com/product03, and the conversion page can be accessed at http://www.examplesite.com/product03-demo-thank-you.
This document serves as a valuable tool for performance marketing, enabling the tracking of key behaviors associated with content and facilitating the creation of remarketing audiences.